Sunday, January 8, 2017

How To Target Best Audience In Facebook For Product Selling Marketing Campaign 2017

What do I think about marketing?

Marketing means target your exact audience and at the same time choose the best quality product. Without the exact audience, nobody can sell a product. I think marketing stand for “Target Audience” and “Quality Product“.

Why do we fail sometimes? 

We fail because we can not target best audience for our product. For example, We have a product for skin care but sometimes we fail to target the audience. We target board audience. For example, if we select “Health” category for our “Skin Care” product our cost will be increasing and ROI (Return On Investment) will be little. I mean, we fail this campaign. We should calculate everything and need to write down all necessary things what we need.
Just Keep Patience and read this article attentively for learn the best way to facebook audience targeting and best marketing technique.

So, What is the best way?

If our target audience become small, our cost will be also little. Just target them who can buy your product. A Large audience is Red single to me. I always try to avoid this Red signal.
Just think, I am a dog seller. I want to sell my dog in California because I am not an international dog seller. Now I am going to make answer some question.
Look at the following question?
  1. What can I do for my customer?
  2. Where can I serve my service?
  3. What is my product type?
  4. Who can buy this?
  5. Which keyword comes to my mind for target?
This 5 question is really necessary for making a best Facebook ad Campaign. Now I am giving this question answer.
  1. I can serve dog for the dog lover.
  2. California
  3. My product is a real life product for the customer not digital or downloadable.
  4. Only dog lover will buy this. Age is not the fact for buying it.
  5. Dog Lover, Dog Lover in California, Best Dog Seller, Cute Dog, Online Dog Shop

Are You Ready for making a best FaceBook Campaign?

I am just going to show you how I research on Facebook for any campaign. I am going to make a click on “Create Ads” button on Facebook for research.


I love to select “Boosts your post” system. This works awesome for post Engagement and also sell. You can get share, like, comment and better sell also with it.



Scroll down and come to this following image section. This is the main section for creating better ads campaign on Facebook. Facebook lets you target what you need. The “Interest” box is very important for everybody.


Read Carefully, because this following line is the key to success in Facebook ads campaign.

What should you ignore for target?

If I want to sell my dog, my target is increasing the sell. For increase sell, I always avoid this following type of interest.
This following type of page will increase my cost and I will fail.
  1. App Page
  2. Music Page
  3. Funny Page
  4. Topic Page by Facebook

What Should you choose for profitable Facebook Marketing Campaign?

This following page type works better for selling a product by Facebook ads campaign.
  1. Store Page
  2. Magazine Page
  3. Celebrity Page (Sometimes but not always)
  4. Organization Page
Look at the following picture. You can see there “Dog Blood” and “Dog Friendly” page. This two page are Music and App. I will avoid this pages for the target.


I prefer to go to Google and search for some store who serve dog in my target city also. This all are my competitor. I need to target my competitor. I can select “Dogs Food”, “Dogs Store”, “Dogs Magazine” for my Dog Selling Campaign on Facebook. Check all this result and ads also. Check out their social activity.


If you can not find something special for you, then search on facebook search bar typing “Dog Food”, “Dog Store”, “Dog Magazine”. I have to check the social activity of this page and then i will select them. Don’t worry if you research like this your audience will be small and your cost also be small.


Now look at the following image. I have added “Vienna Beef” and this page liked by 39k people. Only 1,600 people added my target audience. I target “Dog Food” because who have a single dog he/she may buy another dog too. But I will strongly target store. Off course, you have to select Locations, Age, Language also. I like to use English(US) for target United State country.

Now I have got one keyword for my ads campaign. I suggest you to select 3 to 5 keyword within the same group. After finishing “Dog Food” Research, I will research about “Dog Store” and “Dog Magazine”.
Thus anyone can create best Product Selling Marketing Campaign in Facebook.

Wednesday, January 4, 2017

10 Must-Know Facebook Ads Tips & Features

It’s no secret that paid social is drastically on the rise. Social advertising spend jumped 50% year-over-year in the last quarter of 2015. Social media ad revenue is expected to reach $35.90 billion by 2017, reaching a staggering 16% of the total global digital ad market.



Facebook (including Instagram) unsurprisingly comprises a big piece of this pie, making up an estimated 65.5% of all 2015 social ad spend. This is driven by changes in their CPC model, launch of Instagram ads & the addition of powerful new features.

1. Facebook Lead Ads

One of the most recent campaign types added by Facebook are Lead Ads. This campaign type allows advertisers to collect lead data without a landing page and directly through a form without leaving Facebook.

Some early advertisers found Lead Ads to result in a 4x reduction to their CPL (according to Facebook).


Example experience on mobile
To get started with Lead Ads, simply: 1. Create a new campaign with the “Lead Generation” objective

2. Build out your campaign/advert set, as you would for any campaign
3. Create your lead form at the advert level

4. Choose the questions you’d like added and optionally add up to three custom questions



 5. Link to your privacy policy, add your disclaimer and destination URL
6. Customize your form

 7. Preview then create your form
Now you’re ready to get started with Facebook’s newest and most powerful lead generation tool.
Tip: Twitter has had this campaign type for years, they call it Twitter Lead Cards.

2. Reporting, Reporting, Reporting

Some of the biggest wins are always found within the reporting section. One of the most important parts of reporting is the ‘Breakdown’ section.
  • Are your mobile placements converting?
  • What age group has the strongest CPA?
  • What regions aren’t converting?
  • What gender is responding to your adverts?
These are all important questions that can be answered under the ‘Breakdown’ drop-down.

 In this example, the Instagram placement converted a near 500% better than mobile news feed placement, at a fraction of the CPA. Knowing this, we’d shift more spend to Instagram and remove budget from the mobile news feed placement to maximize performance at our budget (if there’s volume available).

3. Attribution models

It’s important to understand Facebook’s attribution models, where to change the view and what makes sense for your conversion goal. These are the ‘rules’ for how each conversion is counted, in regards to the timeframe after an interaction with your advert and the method of the interaction (click or view).
This is important to take note of so you have a clear understanding of the value of your conversions and how they compare to the other networks you may be running.
Within ‘Manage adverts’, the option to change the attribution model can be found under ‘Columns’ > ‘Customize Columns…’ > ‘Change Attribution Window’.


4. Test Instagram

Since September 2015, Instagram placements have been made public in 30+ countries within the Facebook Ads Dashboard. Getting started with this is as simple as connecting an Instagram account and choosing the Instagram placement.
Break out some test budget and see how this placement compares.


5. Lookalike audiences

I’ve found lookalike audiences to be one of the most effective targeting methods on paid social.
A lookalike audience is a targeting criteria where Facebook generates an audience of user who are similar to your current customers or audience.
This audience can be based off an email list, segments of your Facebook Pixel or any conversion goals you have set up. Facebook matches these users with Facebook profiles then finds similarities in demographics, interests, behaviors, etc. Lastly, Facebook uses these finding to generate a list of similar Facebook users which you can target in your campaigns.
Learn how to create a lookalike audience here.

6. Keep an eye on Facebook’s location options

An often overlooked targeting criteria is Facebook’s more granular location targeting options. It’s important to keep this in mind while creating your campaigns and use the targeting option that makes the most sense for your business.

 Are you trying to target people living in a specific city, or all people within this city? These are two very different targets.
Take for example, a local service business operating only in downtown SF. You wouldn’t want to be targeting people visiting for the weekend, or commuting in for work.

7. Speak to your audience

With Facebook’s granular targeting methods, in most cases you know who you’re speaking to (at least the interest, behaviours, etc. that define your audience).
Use this knowledge to tie copy and creative closely with each specific audience you’re targeting.
Targeting a recent homebuyer? How about something like “Your new home would be complete with [Brand Name’s] contemporary/ modern furniture line”.

8. Remarketing

All digital marketers know the importance of remarketing, so don’t level this out of your Facebook Ads strategy be left out.
Make sure to take advantage of Facebook’s audience segmentation options, where you can include/exclude specific pages & domains, as well as choose the remarketing window length.


Tip: Did you know Facebook now offers Dynamic Remarketing?
This feature allows advertisers to remarket specific products to users who’ve previously viewed or added them to their cart. The creative and copy of your ads will dynamically change based on what products your visitors have viewed.

9. Test multiple creative and copy

Always test many creative and copy variants to see which ones resonate best with your audience. Facebook will optimize ad serving based on performance and your conversion goal.
An interesting and relatively new creative type I recommend testing is the ‘Carousel’, which allows you to fit multiple images and links into a single creative.

 This creative type has been found to reduce your CPA by about 30-50% & decrease your CPC by 20-30% (according to Facebook).
Use this creative type to:
  • Showcase multiple products
  • Highlight multiple features
  • Create a larger canvas
  • Outline benefits
  • Tell your brand’s story
Tip: Don’t forget to run a statistical significance test to see if the improvement you’re seeing is indeed valid and not just by chance.

10. Breakout campaigns by placement

The different placements offered by Facebook perform very differently. It’s important to keep an eye on their performance and where your spend is being directed (details of how to do this are found in #2 above).

 When optimizing for clicks, I find most of your budget will get pushed to mobile or audience network (since these have the most effective CPC), however these placements may typically not have the best overall performance.
In most cases, I find it makes sense to break out your campaigns by placement (or at least mobile vs. desktop). This is especially true if you’re setting manual bids, or if your campaign is set to optimize for clicks.

Conclusion

I hope you find these Facebook Advertising tips & features useful. If you have any questions or additional tips/features that you think merit discussion, let us know if the comments section.