Thursday, January 5, 2017

Google Chrome Remote Desktop Extension Is Very Handy To Access Remote Computer 2017

There are a ton of options when it comes to remote access. When it comes to speed and security, Remote Utilities is definitely one of the best options. "Chrome Remote Desktop"  allows you to securely share your computer over the Web. Both users must be running Chrome Remote Desktop App, which can be found at chrome.google.com/remotedesktop. Chrome Remote Desktop is a new extension for Google Chrome browser users which is the first installment on a capability allowing users to remotely access another computer through the Chrome browser or a Chromebook. The Chrome Remote Desktop App enables users to share with or get access to another computer by providing a one-time authentication code. Don’t worry! Access is given only to the specific person the user identifies for one time only, and the sharing session is fully secured. This includes setting up your computer so that you can access it later from another machine; or you can also use the app to let a friend remotely access your computer temporarily, perfect for times when you need help solving a computer problem.


Additional use cases such as being able to access your own computer remotely will be implemented in future versions. Chrome Remote Desktop is fully cross-platform, so you can connect any two computers that have a Chrome browser, including Windows, Linux, Mac and Chromebooks.


How To Install Chrome Remote Desktop Extension


You need to Install the Chrome Remote Desktop app on every computer you want to access remotely and every computer you’d like to connect from.
  1. Visit the Chrome Remote Desktop app page in the Chrome Web Store.
  2. Click Add to Chrome to install the app.
  3. When the confirmation dialog appears, click Add.
Once the app has been added, a new tab will open and the app’s icon will appear in the Apps section of the page. If you’re using a Chrome device, you can find the app in the apps list.
When you open Chrome Remote Desktop app for the first time, you’ll be asked to authorize it to take the following actions:
  • See your email address
  • See your Chrome Remote Desktop computers
  • Receive and send chat messages (this is how we get the two computers to “talk” to each other)
  • Perform these actions while you’re not using the application (for when you want to access your own computer remotely)
For More Instructions or have a any troubleshoot. Check out the google Chrome Help Section.

Remote access is a great tool for IT professionals, help desk professionals, and just about any computer user looking to access another machine remotely. With Remote Utilities, users are guaranteed cutting-edge features and security.

Boost Your Internet Speed By Changing Your DNS Server Address 2017



Most home user’s set DNS server setting on automatic or the DNS addresses provided by the user’s ISP (Internet service provider), But you can use any DNS Server address as you like (even you can make your own DNS Server). Before changing your DNS Server addresses, You must have the new DNS server address ready to be entered. If you don’t know the DNS addresses, contact your ISP (Internet Service Provider) or the Administrator, Company, IT Department. If you wanting to use free open source DNS Server so Google and OPENDNS is the best sources on the internet. We suggest if a DNS address is already entered, You write the address information down in case you need to change it back. I have personally done it. When my internet speed going to slow I use Google or OPENDNS DNS Addresses it’s working 100%.

To use Google’s Public DNS service or OPENDNS, You’ll need to configure your router or computer to use their DNS servers addresses.

How to set up  Google Public DNS server?

The Google Public DNS IP addresses (IPv4) are as follows:
  • 8.8.8.8
  • 8.8.4.4
The Google Public DNS IPv6 addresses are as follows:
  • 2001:4860:4860::8888
  • 2001:4860:4860::8844
You can use either number as your primary or secondary DNS server. You can specify both numbers, but do not specify one number as both primary and secondary.
You can configure Google Public DNS addresses for either IPv4 or IPv6 connections, or both.
For More details go to official Google Public DNS page
 

How to set up OpenDNS Public DNS server?

With OpenDNS, you’ll also get additional services like malware detection, stats, and more, in addition to the speed boost.
To configure OpenDNS use this link.

In our next post we are teach you how to change your dns server automatically with our any trouble. Wish you success and peace buddies. Stay updated by subscribing our email news feed or like our facebook page.

Wednesday, January 4, 2017

10 Must-Know Facebook Ads Tips & Features

It’s no secret that paid social is drastically on the rise. Social advertising spend jumped 50% year-over-year in the last quarter of 2015. Social media ad revenue is expected to reach $35.90 billion by 2017, reaching a staggering 16% of the total global digital ad market.



Facebook (including Instagram) unsurprisingly comprises a big piece of this pie, making up an estimated 65.5% of all 2015 social ad spend. This is driven by changes in their CPC model, launch of Instagram ads & the addition of powerful new features.

1. Facebook Lead Ads

One of the most recent campaign types added by Facebook are Lead Ads. This campaign type allows advertisers to collect lead data without a landing page and directly through a form without leaving Facebook.

Some early advertisers found Lead Ads to result in a 4x reduction to their CPL (according to Facebook).


Example experience on mobile
To get started with Lead Ads, simply: 1. Create a new campaign with the “Lead Generation” objective

2. Build out your campaign/advert set, as you would for any campaign
3. Create your lead form at the advert level

4. Choose the questions you’d like added and optionally add up to three custom questions



 5. Link to your privacy policy, add your disclaimer and destination URL
6. Customize your form

 7. Preview then create your form
Now you’re ready to get started with Facebook’s newest and most powerful lead generation tool.
Tip: Twitter has had this campaign type for years, they call it Twitter Lead Cards.

2. Reporting, Reporting, Reporting

Some of the biggest wins are always found within the reporting section. One of the most important parts of reporting is the ‘Breakdown’ section.
  • Are your mobile placements converting?
  • What age group has the strongest CPA?
  • What regions aren’t converting?
  • What gender is responding to your adverts?
These are all important questions that can be answered under the ‘Breakdown’ drop-down.

 In this example, the Instagram placement converted a near 500% better than mobile news feed placement, at a fraction of the CPA. Knowing this, we’d shift more spend to Instagram and remove budget from the mobile news feed placement to maximize performance at our budget (if there’s volume available).

3. Attribution models

It’s important to understand Facebook’s attribution models, where to change the view and what makes sense for your conversion goal. These are the ‘rules’ for how each conversion is counted, in regards to the timeframe after an interaction with your advert and the method of the interaction (click or view).
This is important to take note of so you have a clear understanding of the value of your conversions and how they compare to the other networks you may be running.
Within ‘Manage adverts’, the option to change the attribution model can be found under ‘Columns’ > ‘Customize Columns…’ > ‘Change Attribution Window’.


4. Test Instagram

Since September 2015, Instagram placements have been made public in 30+ countries within the Facebook Ads Dashboard. Getting started with this is as simple as connecting an Instagram account and choosing the Instagram placement.
Break out some test budget and see how this placement compares.


5. Lookalike audiences

I’ve found lookalike audiences to be one of the most effective targeting methods on paid social.
A lookalike audience is a targeting criteria where Facebook generates an audience of user who are similar to your current customers or audience.
This audience can be based off an email list, segments of your Facebook Pixel or any conversion goals you have set up. Facebook matches these users with Facebook profiles then finds similarities in demographics, interests, behaviors, etc. Lastly, Facebook uses these finding to generate a list of similar Facebook users which you can target in your campaigns.
Learn how to create a lookalike audience here.

6. Keep an eye on Facebook’s location options

An often overlooked targeting criteria is Facebook’s more granular location targeting options. It’s important to keep this in mind while creating your campaigns and use the targeting option that makes the most sense for your business.

 Are you trying to target people living in a specific city, or all people within this city? These are two very different targets.
Take for example, a local service business operating only in downtown SF. You wouldn’t want to be targeting people visiting for the weekend, or commuting in for work.

7. Speak to your audience

With Facebook’s granular targeting methods, in most cases you know who you’re speaking to (at least the interest, behaviours, etc. that define your audience).
Use this knowledge to tie copy and creative closely with each specific audience you’re targeting.
Targeting a recent homebuyer? How about something like “Your new home would be complete with [Brand Name’s] contemporary/ modern furniture line”.

8. Remarketing

All digital marketers know the importance of remarketing, so don’t level this out of your Facebook Ads strategy be left out.
Make sure to take advantage of Facebook’s audience segmentation options, where you can include/exclude specific pages & domains, as well as choose the remarketing window length.


Tip: Did you know Facebook now offers Dynamic Remarketing?
This feature allows advertisers to remarket specific products to users who’ve previously viewed or added them to their cart. The creative and copy of your ads will dynamically change based on what products your visitors have viewed.

9. Test multiple creative and copy

Always test many creative and copy variants to see which ones resonate best with your audience. Facebook will optimize ad serving based on performance and your conversion goal.
An interesting and relatively new creative type I recommend testing is the ‘Carousel’, which allows you to fit multiple images and links into a single creative.

 This creative type has been found to reduce your CPA by about 30-50% & decrease your CPC by 20-30% (according to Facebook).
Use this creative type to:
  • Showcase multiple products
  • Highlight multiple features
  • Create a larger canvas
  • Outline benefits
  • Tell your brand’s story
Tip: Don’t forget to run a statistical significance test to see if the improvement you’re seeing is indeed valid and not just by chance.

10. Breakout campaigns by placement

The different placements offered by Facebook perform very differently. It’s important to keep an eye on their performance and where your spend is being directed (details of how to do this are found in #2 above).

 When optimizing for clicks, I find most of your budget will get pushed to mobile or audience network (since these have the most effective CPC), however these placements may typically not have the best overall performance.
In most cases, I find it makes sense to break out your campaigns by placement (or at least mobile vs. desktop). This is especially true if you’re setting manual bids, or if your campaign is set to optimize for clicks.

Conclusion

I hope you find these Facebook Advertising tips & features useful. If you have any questions or additional tips/features that you think merit discussion, let us know if the comments section.